SNAP INC, FRESH off the back of announcing a $40 million (around £30 million) write-down of its augmented reality Spectacles hardware in the US, is going to try flogging them to people in East London via a pop-up shop.
Earlier in the week, Snapchat announced a total loss for the year of $2.2 billion, which included ‘hundreds of thousands’ of the unsold Spectacles.
Exactly how much of a dent it’s expecting to put in that bottom line is debatable – it’s not even the first time they’ve gone on sale in London, having previously been dispensed from vending machines at £130 a pop.
Snapchat’s Spectacles generated quite a buzz around they’re launch in September last year in the US, but actual buyers were harder to come by just a few short months after they were introduced.
All in all, it hasn’t been a very good month (or year) for Snap really, with the ephemeral photo-sharing service also suffering from more than 12 hours of downtime earlier in the week.
If you fancy spending £130 on looking like a bit of a doofus simply to use Snapchat, your chance begins tomorrow. µ
Source : Inquirer