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Tumblr’s porn ban has hit the company (rock) hard

Tumblr's porn ban has hit the company (rock) hard

There are fewer sausages in the Tumblr pan

FANS OF FREE FORNICATION have abandoned Tumblr in their droves since the blogging platform banned bonking blog posts last year.

Traffic to Tumblr fell from 521 million views in December 2018 to 437 million in January, according to figures from Similarweb.

Of course, Tumblr can claim the moral high-ground, having taken the blanket decision to ban porn from the site after child abuse images were found. Deciding there was no way to ensure the nasty stuff could be isolated, a full ban was instigated. Additional concerns were voiced that the site was also a hotbed for enablement of human trafficking.

Some have criticised the decision as a bridge too far, as it doesn’t just block pornography – it blocks all photos, gifs and videos that show dinkles, foufous, lady nips and any sex act, however cold and biological.

Tumblr can do manual overrides on request (insert your own jokes) for news, artwork or where the skin can be seen as completely relevant to the plot.

This hasn’t been enough for many users who have actively voted to ‘Log Off’ Tumbler, leading to a petition for the ban to be reversed receiving 600,000 signatures.

Citing concerns that the ban was, in effect, also a ban on LGBTQ+ content, Tumblr said: “We fully recognise Tumblr’s special obligation to these communities and are committed to ensuring that our new policy on adult content does not silence the vital conversations that take place here every day.”

The news of a traffic drop will come as a huge disappointment to owners Verizon Media (who also counts Yahoo! and AOL amongst its charges) as the company continues to struggle to regain a foothold for its most venerable services.

Yahoo snapped up Tumblr for $1.1bn back in 2013, before it was snapped up by Verizon in June 2017 as part of its Oath subsidiary, since renamed Verizon Media.

Advertising sales slumped under Yahoo! with the first forced to write off $712m of Tumblr’s value, following protests against the purchase. μ

Source : Inquirer

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