Flipkart declared on Monday it had created Indian e-commerce history by clocking $100 million (Rs 600 crore) in sales in just 10 hours of its much-heralded discount sale, but not before its hard-won reputation for customer service excellence suffered knocks amid technical glitches and recriminations from angry buyers disappointed with the pricing and availability of products.
A day after its Big Billion Day sale, e-commerce giant Flipkart has sent a letter to its customers apologising for the glitches that the site encountered as it struggled to keep up with the heavy traffic.
After the sale went open on Sunday, customers were left disappointed on many fronts. Many called the whole thing a marketing sham.
The sale came in for much criticism on social media, sparking emotions from anger to mirth.
Following the unprecedented disaster, Flipkart founders Sachin and Binny sent in a mail to all their customers, apologizing for disappointing them.
Here is the full text of the apology letter: