NEW DELHI: Instant messaging platform Hike messenger on Thursday launched a new feature named Hike Direct which will allow the app to function without an internet connection and also said that it has reached a user base of over 70 million.
“At a point of time in the country where several people are yet to come online, hike Direct will connect users in a never before seen revolutionary way. The feature can work without Wi-Fi or mobile data and allow users to send photos, stickers, files and messages to anyone who is also on the hike network,” said Kavin Bharti Mittal, founder and chief executive of hike messenger.
“Files as large as 70 MB can be sent in over 10 seconds,” Mittal added.
Although the feature can work without internet, it won’t work outside a 100-metre radius. The technology used to create the feature is same as the Wi-Fi direct technology available in most smartphones today.
Mittal said the messaging application was growing at a pace of 100% year-on-year. “Currently we are processing 20 billion messages monthly and people are spending at least 140 minutes on the app on a weekly basis.”