Twitter is said to be testing a new, more informative homepage to attract new users – something the company has been looking to do for a while with a stagnating user base.Twitter is revamping its homepage with a newer and fresher look. The new homepage will mark a shift from the earlier simple log in page with a background photo.
Unlike the existing homepage for new users (or users not logged-in) which shows a slideshow of random old tweets with photos alongside login and sign-up fields, Twitter’s new homepage is seen as more interactive. It shows user tweets from multiple curated streams.
When logged out, the new homepage will welcome users with algorithmically generated streams of tweets along with a new mobile search page, which will display the trending topics with a short description. Logged out users will witness popular categories like ‘pop artists,’ ‘business news,’ and ‘cute animals’ along with clickable images.
The in-testing Twitter homepage for logged-out or new visitors has been divided into three columns, with header saying ‘Welcome to Twitter – the people, topics and conversations you care about’. The extreme left column of the Twitter login/ sign-up homepage includes categories like News, Sports, Entertainment, Lifestyle and more divided further into more sub-categories.