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123 Million American Households Sensitive Data Leaked Online – A Massive Data Leak

American Data leaked

A massive database that contains 123 Million American households sensitive personal information leaked online by California-based data analytics firm.

An unsecured cloud-based data repository was left publicly due to the bad misconfiguration in Amazon Web Services S3 cloud storage and the repository are massive data sets belonging to consumer credit reporting agency Alteryx partner Experian.

Along with this, US Census Bureau also providing 2010 US Census data, Experian’s ConsumerView marketing database, a product sold to other enterprises, contains a mix of public details and more sensitive data.

This massive data leak leads to exposing billions of personally identifying details and data points of each and every American households information.

The leaked information contains home addresses and contact information, to mortgage ownership and financial histories, to the very specific analysis of purchasing behavior, the exposed data constitutes a remarkably invasive glimpse into the lives of American consumers.

American Households Leaked Information Storage

A  subdomain called “alteryxdownload”  belongs to Amazon Web Services S3cloud storage bucket stored all leaked sensitive consumer information.

In this case, AWS S3 bucket configured via permission settings to allow any AWS “Authenticated Users” to download it’s stored data.

so anyone can gain access to this bucket’s contents by simply create a dummy sign-up for an AWS account, using a freshly created email address.

A data field  stored with the extension .yxdb that contains 32 GB of data which named as ConsumerView_10_2013 and the “Customer View” field file contains over 123 million rows and every rows contain each one signifying a different American household – a number.

American Households

Also, a bucket contains a large number of Alteryx software releases and development files for applications produced by the data firm for its analytics customers.

American Households

According to UpGaurd, While each of the tens of millions of rows represents a different US household, the 248 columns cross-indexed compiles each household’s known or modeled personal details, preferences, and behavior across a wide array of categories. With a total of over 3.5 billion fields to be filled with such data points.

Data filed also contains 248 category types which belong to a different type of sensitive information such as address, phone number, location etc.

“The use of “household” as the primary unit of measurement may seem odd, but this is in keeping with the methods used by the US Census Bureau. The Bureau’s 2010 census results are also revealed in the bucket, contained in a self-extracting .exe file. However, unlike the information contained in the Experian ConsumerView data set, the Census information available here is entirely publicly available” UpGaurd said.

Some of Very Recent Data Leaked Online

  1. Famous Cosmetic Company “Tarte” leaked 2 Million Customers Personal Data Online
  2. Fashion Retailer FOREVER 21 Admits Payment Card Security Breach
  3. Accenture Data Leak Exposed 137 Gigabytes of Highly Sensitive Data Online
  4.  Deloitte Hacked by Cyber Criminals and Revealed Client & Employee’s Secret Emails
  5. Leading research and advisory firms Forrester was hacked
  6. Disqus confirms it’s been hacked and more than 17.5 Million Users Details Exposed
  7. Gaming Service R6DB Database deleted By Hackers and held for Ransom
  8. Biggest Hack Ever – Each and Every Single Yahoo Account Was Hacked in 2013
  9. Pizza Hut Hacked – Users Reporting Fraudulent Transactions on their Cards
  10. Hyatt Hotels Data Breach Exposed 41 Hotel Customers Payment Card Information
  11. Verizon Wireless Confidential DataLeaked Accidentally by Its Employee
  12. ABC Company Massive Data Leaked online from Amazon S3 Bucket
  13. Pentagon Data Leak Exposed 1.8 Billion of Social Media Surveillance Data
  14. Uber Data Breach Exposed Personal Information of 57 Million Uber Users
  15. HP Exposed more than 400,000 Customers Sensitive Information Online
  16. Imgur Data Breach Exposed 1.7 Million Users Emails and Passwords by Hackers
  17. Paypal Acquired firm TIO Networks Data Breach that Impacts 1.6 Million Customers

  18. Hackers Stole More than 19 Million Records of California State Voter Database
  19. Australian Airport Hacked: Significant Amount of Security Data Stolen by Vietnamese Hacker

Source : GBHackers

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Founder and Editor-in-Chief of 'Professional Hackers India'. Technology Evangelist, Security Analyst, Cyber Security Expert, PHP Developer and Part time hacker.

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